For Project 3 of my second-semester core typography class, I was
given a prompt to “develop a promotional, public communication that confronts aspects of medium and size through the design of a poster
and supporting social media advertisement” for Incorporations: The Bodyas Source, a lecture series presented by the American Institute
of Architects at Cooper Union. My goal was to interpret the poster
as effectively as possible using the information I was given.
Below is the text given to frame and visualize my design:
“Presented by the American Institute of Architects (AIA) Architects
and urban planners have long recognized the importance of centering users and their needs in development of public building—but such structures, as human-centered as they may be, inevitably disconnect
the person from nature and the remainder of the built environment.
This series of investigational lectures asks whether that environment
can be not merely a container for humanity, but an extension of the
body—its structures, processes, and functionality—to live within the
world as the bodies that inhabit them do. Can architecture learn from
our biological systems and physiognomic materiality to create living environments that are more efficient and interactive, more sustainable,
and more welcoming, both aesthetically and pragmatically and inclusively, to the diverse population at large?”
The featured presenters: Diébédo Francis Kéré, SANAA,
and Rem Koolhaas.
given a prompt to “develop a promotional, public communication that confronts aspects of medium and size through the design of a poster
and supporting social media advertisement” for Incorporations: The Bodyas Source, a lecture series presented by the American Institute
of Architects at Cooper Union. My goal was to interpret the poster
as effectively as possible using the information I was given.
Below is the text given to frame and visualize my design:
“Presented by the American Institute of Architects (AIA) Architects
and urban planners have long recognized the importance of centering users and their needs in development of public building—but such structures, as human-centered as they may be, inevitably disconnect
the person from nature and the remainder of the built environment.
This series of investigational lectures asks whether that environment
can be not merely a container for humanity, but an extension of the
body—its structures, processes, and functionality—to live within the
world as the bodies that inhabit them do. Can architecture learn from
our biological systems and physiognomic materiality to create living environments that are more efficient and interactive, more sustainable,
and more welcoming, both aesthetically and pragmatically and inclusively, to the diverse population at large?”
The featured presenters: Diébédo Francis Kéré, SANAA,
and Rem Koolhaas.