Incorporations: The Body as Source was a fictional lecture series presented by the American Institute of Architects at Cooper Union, exploring whether architecture can transcend its role as a container and function as an extension of the body itself. This Typography II project at Parsons School of Design required developing a promotional poster (2.5 ft × 4 ft) and Instagram stories that communicated this concept to design professionals and academics.
The challenge was translating an abstract concept into compelling visual communication without client feedback. I chose a photograph
of an architectural structure whose organic forms and repetition evoked DNA strands, anatomical cross-sections, and muscle tissue, creating
a visual bridge between biological and architectural systems. I designed six Instagram stories: three promoting the event and three highlighting the presenters.
Printing the physical poster taught me that screen and print don't translate 1:1—what looked tight digitally had breathing room at full scale. This project reinforced that printing is an art form itself, inspiring me
to seek and learn more about large-format production.
The challenge was translating an abstract concept into compelling visual communication without client feedback. I chose a photograph
of an architectural structure whose organic forms and repetition evoked DNA strands, anatomical cross-sections, and muscle tissue, creating
a visual bridge between biological and architectural systems. I designed six Instagram stories: three promoting the event and three highlighting the presenters.
Printing the physical poster taught me that screen and print don't translate 1:1—what looked tight digitally had breathing room at full scale. This project reinforced that printing is an art form itself, inspiring me
to seek and learn more about large-format production.