WAMP Globe Tee and Globe Cap Merch Design/Branding
For WAMP's second merch drop, I designed the Globe Tee and Globe Cap, centered around a custom globe graphic paired with a custom WAMP typeface balancing expressive character with readability. Drawing on streetwear's use of global iconography, the collection speaks to unity and planetary identity—crafted for young adults in their 20s to 40s immersed in art, DJ, skate, and music culture. The goal: a graphic that's meaningful, wearable, and versatile enough for everyday use.
Bringing this concept to life came with its own challenge: creating a globe graphic that felt authentic while standing out in a saturated space of earth imagery. I began by researching existing globe graphics within streetwear, which led me to discover various map projections—including Robinson, Goode Homolosine, and Wagner VI—each with its own distinct visual properties. This deepened my appreciation for the craft behind map projections.
My design approach centered on building a globe icon with the WAMP wordmark warped across it, using the custom typeface. After working through multiple sketches and exploring different type treatments and globe positions, I refined the mark to its final form. This process taught me how to apply a cohesive design system across multiple garments and products while maintaining both versatility and consistency.
For WAMP's second merch drop, I designed the Globe Tee and Globe Cap, centered around a custom globe graphic paired with a custom WAMP typeface balancing expressive character with readability. Drawing on streetwear's use of global iconography, the collection speaks to unity and planetary identity—crafted for young adults in their 20s to 40s immersed in art, DJ, skate, and music culture. The goal: a graphic that's meaningful, wearable, and versatile enough for everyday use.
Bringing this concept to life came with its own challenge: creating a globe graphic that felt authentic while standing out in a saturated space of earth imagery. I began by researching existing globe graphics within streetwear, which led me to discover various map projections—including Robinson, Goode Homolosine, and Wagner VI—each with its own distinct visual properties. This deepened my appreciation for the craft behind map projections.
My design approach centered on building a globe icon with the WAMP wordmark warped across it, using the custom typeface. After working through multiple sketches and exploring different type treatments and globe positions, I refined the mark to its final form. This process taught me how to apply a cohesive design system across multiple garments and products while maintaining both versatility and consistency.